What is SilkTricky?

a new kind of beast

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check out our demo reel

Our latest:

science of imitation milk

Desktop & Mobile Site

ATHENOS

A revamp of Athenos.com provides a modern HTML5 experience across desktop, tablet, and smartphones. Smooth as hummus.

Desktop & Mobile Site

ATHENOS

We worked with Droga5 to rebuild Athenos.com from the ground up. The goal was to accommodate a growing mobile user base, while not overlooking the fun and engaging aspects of the Athenos brand. The site requirements included coding in .NET, on the SiteCore platform, to provide admins with a robust CMS.

Desktop and Tablet users get the full site experience, while smartphone visitors are served paired down templates to provide a smooth mobile experience. We utilized a few handy JavaScript tools and libraries including Require.js, Backbone.js, and Grunt.js as well as the Compass CSS framework. Once we pulled YiaYia away from her goat, we got final approval and hit the deadline on-time.

Mobile Site

PROJECT: SUPERCAR

A fresh, responsive mobile & tablet site that showcases the U.S. Air Force Project: Supercar with an app-like design and user experience.

Mobile Site

PROJECT: SUPERCAR

When GSD&M came to us, Project: Supercar had an existing site built with our old friend Flash. This was problematic because Project: Supercar was still going strong, touring the country throughout the year. With traffic from mobile devices increasing, it was time for these users needs to be met.

We set out to build a best of breed, mobile experience, that was responsive to different screen sizes, but also app-like in its user experience. Furthermore we had roughly a 3 week development timeline to achieve this across tablet and smartphone platforms. Once you take out all the debugging time on various devices, that leaves about a day for development. Despite the challenges, we delivered a robust mobile site and our clients were super happy.

Website & Mobile App

SCIENCE OF IMITATION MILK

A Live Action desktop and mobile experience delivered via HTML5 and Flash. Websockets and Node.js enabled over the air, real-time interactivity.

Website & Mobile App

SCIENCE OF IMITATION MILK

Working with Goodby, Silverstein & Partners we created an educational and entertaining experience, with the goal of highlighting the purity of real milk, in comparison with the current milk "imposters" on the market.

Visitors can choose the Desktop-only experience or the Mobile-enhanced version where you are able to connect to, and control the site remotely via your iOS or Android device. The desktop site experience was created using Adobe Flash - combining live action video, 3D, micro-games and interaction. Users who connect with their mobile device are delivered a variation of the desktop experience where all the interactivity is controlled on your phone. The mobile web app is powered by HTML5 and node.js/socket.io on the back-end.

Rich Media Campaign

HP CORDS TAKEOVER

A 3D, Rich Media take-over for HP highlighting the every day battle for open outlets and the advantage of long battery life.

Rich Media Campaign

HP CORDS TAKEOVER

The HP Cords takeover was created for twofifteen mccann to showcase the long battery life of HP's latest laptop offering. Custom units were created to run on two tech portal heavy weights; AllThingsD.com and CNET.

After being provided the original concepts and requirements for the campaign, we modeled the cords and rigged them for the slithering snake animation. The goal was to create a tense battle for the two coveted outlets within the limited eight second takeover time limit.

Modeling, rigging, and texturing were all done in Cinema4D. Finishing was done in After Effects and rendered out as one final video which is integrated into the DoubleClick ad serving platform.

Rich Media Campaign

OLD SPICE POWER

Four products, one professional football player, explosions, volcanoes, and more. Old Spice knows what makes for an eye catching campaign.

Rich Media Campaign

OLD SPICE POWER

The Old Spice Power campaign exploded on the the interweb with a spectacular flurry of Flash ads that are said to have left users begging for more and buying body spray by the boat load. The creative geniuses at W+K concepted the unique campaign and brought the fruits of their labor to the creative geniuses at SilkTricky for animation and development. It was a big year for big explosions on the web and we made sure to live up to these exploding expectations in our executions.

Adobe After Effects was our key software partner for the animation with some support from selective Cinema4D features. Units were then programmed in Flash for serving via DoubleClick Rich Media. Boom.

Website

GOTMILK.COM

The portal to all things Got Milk? SilkTricky created a 3D and Box2d physics enhanced Flash site for the desktop and HTML5 site for mobile.

Website

GOTMILK.COM

Do you want to read about all of the 3d modeling, texturing, and animation we did on this site?

Would you like to discuss the Box2d Physics Engine we implemented or the REST API that provided data feeds populated via our custom-built Content Management System? Or, would you rather just hear it from the lips of the GotMilk cow herself?

“It’s an a-moo-sing experience… udderly fantastic. It was so shockingly good, I almost tipped over. But, I looked kinda fat.”

Don’t worry, girl.. the internet adds 10 pounds.

Rich Media Campaign

SPRINT NASCAR

Interactive Rich Media units with streaming video and interactive 3D goodness.

Rich Media Campaign

SPRINT SUMMER SHOWDOWN

At the start of this rich media banner campaign done for our good friends at GSP, we challenge you to pick the winning race car.

Then, the motion graphics bonanza begins: Cameras pop, engines rev, and race cars tear it up around a full 3d race track. Money flies, lenses flare, some more smoke.. then we invite you to compete in Sprint’s Summer Showdown for a chance to win a whole lot of money.

I’m not saying we’re making Pixar jealous with this level of animation, but I can say that their target demographic (my 3 year-old son) watched our banner about 173 times, all the while screaming in delight, “Go green car!”

Website

Sprint Nexus S 4G

A Microsite Featuring a custom 3D animation, the kitty chorus mixer and video generator.

Website

Sprint Nexus S 4G

Today, cats around the world rejoice as they become more than simply an old spinster’s devoted companion. We’ve given them a podium for their squeaky voices to be heard.

We decided on a few talking points for what we did for this project: 3D and Animation, Custom Audio/Visual Mixer, Away3D, Back-end & Database, oh… and Social.

Now that we’ve talked about those, lets move on.

Did you know that for each Kitty Mix that gets saved and shared, Sprint donates a cat to a spinster in need? That’s what we heard. It makes sense, so its probably true.

Website & iPhone Game

BANK RUN GAME

One of the first experiences to bridge the gap between mobile and desktop. Bank Run is an interactive short film and companion iPhone game.

Website & iPhone Game

BANK RUN GAME

Available online and in the iPhone App Store. Your employer has turned against you and wants you dead. Even worse, they are holding your girlfriend hostage until you comply with their demands. Bottom line: It's kill or be killed in this movie/game action adventure.

Bank Run is purely a SilkTricky production which showcases our full range of skills from idea through execution. Part 1 takes place online as a desktop only experience where the first half of the film leaves you hanging. Part 2 continues in a downloadable iPhone game which features various levels and styles of gameplay with cutscenes concluding the second half of the film.

Rich Media Campaign

SONY 3D WORLD TAKEOVERS

A Rich Media campaign for Sony which takes the concept of a 3D world to the home pages of several of the largest sites on the web.

Rich Media Campaign

SONY 3D WORLD TAKEOVERS

The Sony 3D World takeovers were built for 180LA to showcase Sony's new 3D TV offerings. Custom units were created to run on several large sites including PC World, CNET, Sports Illustrated, Wired, and Digg.

The initial phase of the project involved deconstructing all the target home pages and rethinking them in 3D, while maintaining the overall page structure and content. We modeled each site into a 3D room, rendering out static scenes, while also creating animation tests of the scenes building in and out. Final animations were completed and coded in Flash. In order for the scenes to reflect the live site content we had to use real time screen capture technology on the backend.

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Interactive Film

THE OUTBREAK

A SilkTricky production which takes visitors on a choose your own adventure, Zombie packed, horror film. Click carefully or become a Zombie's dessert.

Interactive Film

THE OUTBREAK

Who hasn’t watched a horror film and yelled at the characters, “Don’t do that!” or “Hey dumbass, how come when you’re running away from the scary guy, you trip over a rock every 4 steps, letting the dude who’s merely WALKING catch up to you and kill you?!?!“

With The Outbreak, viewers can stop yelling– and start screaming in the characters’ bloody shoes. This choose-your-own-adventure style interactive film lets viewers make decisions for the characters, with immediate results. Do you have what it takes to survive the outbreak?

The Outbreak was directed and produced by SilkTricky, who also developed the FWA award-winning website.

Banner Campaign

NEWCASTLE BROWN ALE

A great beer deserves a few great banner ads to sell it through. Vitro Robertson called on SilkTricky to help make them.

Banner Campaign

NEWCASTLE BROWN ALE

Hot damn i luv this song. it’s like jesus christ and AC/DC had a lovechild that was adopted by metallica and riased as their own. this rocks!! ive listened to it like 1000 times in a row lol..its that gREAT! im gonna put it on my FB wall so troy can hear it to. he gets all stuypid about his music someitmes but he likes some ok stuff too sometimes.

O right. just finished bannerz for Newcastle BEer company.
they gave us FREE BEER for doing such great job on bannerz.

i wonder if taco bell is still open.

Mobile Site

SUBARU MOBILE

SilkTricky designed and coded the mobile version of Subaru.com to work across a large variety of Smart Phones and Dumb Phones.

Mobile Site

SUBARU MOBILE

With many big brands being immobilized by the speed of the mobile revolution, we spied an opportunity and mobilized our mobile development team to take on the design and development of the new Subaru.com mobile site with Carmichael Lynch. The reality these days is that a Magical device needs a Magical website or “It Just Works!” becomes “I can’t see shit.” When this happens on the website of a brand as big a Subaru, all the magic of their renowned All Wheel Drive system is lost.

With this in mind, we delivered a beautifully designed site that worked for devices in both categories, Magical (iOS) and plain old ordinary, Android, Backberry, and all other legacy cobweb collectors.